Aston Martin Forced To Sell Most Of Its Name To Survive
Aston Martin sold 50.1 percent of its non-automotive branding rights. Creditor groups owed about $1.75 billion have threatened legal action. Automotive naming rights for road cars and Formula 1 remain with Aston Martin. Aston Martin has quietly sold control of its own name in everything it does outside cars to keep the lights on. The … Read more